Digital Disney experience in India
The project is done under Disney India.
It is a single-handed project and the idea is to bring the Disney experiences into your own space.
Conducted research with participants from various stakeholder groups ranging from ages of 4- 30, to understand Disney's brand value and identity in the Indian context and to establish the scope of Disney's tech-based products in the growing Indian market.
Developed concepts based on emerging global and local tech and entertainment trends in products directed at the 10+ age group and conducted user tests with children for the same.
Other Concepts
